Project overview
How can we turn the daily consumption of facts into an inspiring ritual? Our goal was to create an app that not only educates but also delights the eye, inspiring users to discover something new every day.
Discover
5 days
Stakeholder interview
Target audience
Competative analysis
Design
7 days
User flow
Wireframes
UI Kit
Style guide
Logo Design
Deliver
3 days
Hand-over
Developer collaboration
Targeted audience
Understanding our audience is key—by focusing on the interests and habits of knowledge-driven men, we ensure a tailored and engaging experience.
Demographics
Age:
24-34 y.o.
Gender:
Male
Location:
U.S. major cities
Psychographics
Behavior:
Passive consumers of audio and video content
Habits:
Regular listeners of long-form podcasts such as Joe Rogan Experience and Camp Gagnon
Motivations
Seeking intellectual stimulation and entertainment.
Curious about a wide range of topics including: History (U.S. and World), Crime & Mafia, Government & Politics, Philosophy & Science.
"I listen to podcasts to feel smarter and stay curious while doing everyday things."
Competetive analyses
To create a truly engaging and valuable app from scratch, I conducted a competitive analysis to identify key strengths, weaknesses, and opportunities in the market. Understanding existing solutions helped shape a unique and user-focused experience that stands out.
Castom icon
DailyRandom Facts
Factify: Daily Random Facts
Daily Facts & Trivia - Ask AI
Motivation - Daily quotes
I am - Daily Affirmations
Castom icon
Castomise main screen
Categories
Favorites
History
Notification
Wigets
Collections
Search
Whatch app
User Flow
By visualizing the journey, I identified potential friction points and optimized the app structure for clarity and engagement.
Wireframes
Wireframing helps define the app’s structure and functionality early on, allowing for quick iterations and ensuring a solid foundation.
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Styleguide
The styleguide work was based on the existing brand book of the Camp Gagnon podcast. By utilizing its color palette and imagery concepts, I developed a unique visual identity that maintains the brand’s essence while ensuring originality and suitability for a mobile app.
Campfire orange
#D8461D
Forest Green
#17603E
White
#FFFFFF
Sandstorm
#E1DFDF
Gray
#616262
Black
#D8461D
UI Kit
This UI Kit illustrates a polished and cohesive user interface , combining intuitive layout elements, interactive components, and vibrant visuals. It ensures a seamless user experience with easy navigation, customizable settings, and clear calls to action, encouraging users to engage with the app’s features.
Illustrations
To create a unique and memorable visual identity, illustrations in the style of surreal photomontage were generated using MidJourney. This approach allowed for atmospheric and conceptual imagery that enhances the overall experience of the app.
Logo design
A bright orange icon with an illustrated brain, making the app stand out against the competition in app store listings. Additionally, multiple icon variations are available, allowing full user customization.
Unique themes
I developed unique themes for the app's home screen, allowing users to personalize their experience. The background visuals for these themes were generated using MidJourney, ensuring a distinctive and visually appealing aesthetic.
Final design
The solutions delivers a polished and cohesive user experience that blends clean, thoughtful UI with visually captivating illustrations in a surreal collage style. Every interaction is crafted to feel smooth and intuitive, ensuring users can effortlessly engage with the content.
Design validation
To ensure the effectiveness of the design, I employed a thorough validation process using heuristic evaluation, UX lows and cognitive walkthroughs. These methodologies helped identify potential usability issues early on and ensured the design aligns. By critically analyzing each interaction and evaluating the flow, I confirmed that the design meets both user needs and business goals at this MVP stage.
